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Director: Kenya Marquez
Missing is a 2026 Japanese dance-pop single by the group BE:FIRST, released on July 1, 2026. Serving as the second installment of their 5th-anniversary project, the track was produced by renowned British DJ and producer Jonas Blue. The song explores themes of longing and memory, with lyrics that reflect on a loved one who has disappeared from the narrator's life, leaving behind only echoes and unresolved feelings.
The music video for Missing, which premiered on August 7, 2026, marked a creative milestone for the group. It featured a dual-version narrative structure and utilized on-location shooting in Thailand to visually complement the song's emotional depth and international appeal. As the tenth single from BE:FIRST, the release highlighted the group's continued evolution within the dynamic pop landscape.
This title is currently available for streaming and digital purchase on various global platforms.