a gran imaxe non ten forma - apuntamentos sobre a creacion de símbolos identitarios
Director: SOHU
Cast: Mario Bodas, Sara Álvarez, SOHU
The documentary 'The Great Image Has No Form: Notes on the Creation of Identifying Symbols' (2026) explores the philosophical and aesthetic underpinnings of visual identity in an increasingly abstract digital age. Drawing inspiration from Georges Bataille’s concept of the informe (formless), the film examines how contemporary artists and theorists like Georges Didi-Huberman and Rosalind Krauss challenge linear art-historical narratives through non-continuous juxtapositions and symptomatic tears in form.
By de-hierarchizing visual elements, the production investigates the tension between formal structures and the heterogeneity they often obscure. The narrative weaves together interviews with leading scholars and visual practitioners who argue for an 'oceanic feeling' in design—a field where form and anti-form coexist, offering a new mode of opening that transcends traditional binary oppositions. This theoretical framework serves as a lens to analyze modern branding, AI-generated imagery, and the erosion of stable symbols in global culture.
The film delves into how these artistic strategies inform the creation of identifying symbols today, questioning whether true identification is possible when the image itself resists fixed meaning. Through a blend of archival footage, animated diagrams, and scholarly discourse, the documentary presents a rigorous yet accessible meditation on the politics of vision.
The film is currently available for viewing through select academic and streaming platforms following its festival premiere.